Why Rhone Is Betting on Pickleball to Build Its Brand Beyond Apparel
The performance apparel brand is leaning into experiential marketing, betting that pickleball and other sports partnerships will deepen its relationship with consumers
View ArticleSmartwatches Don’t Hold Value Like Luxury Pieces, but Some Brands Fare Better...
A new analysis finds sport-focused watches retain more of their value than lifestyle smartwatches, with Garmin leading major brands and Samsung finishing last
View ArticleEmerging Activewear Brands Chase Women’s Sports
Left On Friday, a swimwear maker founded by former Lululemon executives, is the latest brand looking to gain ground in the booming women’s sports market
View ArticleClik here to view.
Kilian Jornet’s NNormal Bucks Running Shoe Trends as It Eyes Crowded US Market
The highly successful ultrarunner’s brand, which has already made inroads in Europe and China, is looking to disrupt the American market by prizing sustainability above all Trail running brand...
View ArticleFabletics Looks to Triple International Store Footprint
The budget-friendly activewear giant plans to open around 20 international stores over the next year, entering markets like India, the UAE and Latin America Fabletics is making good on its plans to...
View ArticleClik here to view.
Reebok Signs On as Official Partner for Xenom London
The global sportswear giant is the latest major brand to tap into the booming competitive fitness space, joining the likes of Puma and Nike Reebok is the latest brand to bet on the competitive-fitness...
View ArticleClik here to view.
Luxury Spending Is Creating a New Category of Runner
Premium brands like Bandit and Satisfy are fueling a new era of luxury running, where high-priced apparel, performance gear and popular races have become status symbols for runners willing to spend...
View ArticleClik here to view.
Why Nike & Hyperice Are Going All-In on High-Tech Recovery Footwear
Hyperice CEO Jim Huether said first-year sales numbers for the Nike x Hyperice Hyperboot suggest there’s a “real appetite for recovery technology built into” footwear Nike and Hyperice are expanding...
View ArticleClik here to view.
Nike Muscles Into Hyrox-Led Fitness Racing Boom
The Swoosh is embracing the hybrid-fitness boom with its first shoes built for Hyrox-style racing, teeing up fresh competition with established players like Puma Nike is betting on the...
View ArticleClik here to view.
GymNation Launches Culturally Specific Activewear Line
The Middle East’s largest low-cost gym operator’s new collection includes a contemporary ghutra and muscle thobe Fitness is heating up in the Middle East, and now GymNation is ready to kit out its...
View ArticleRhone CEO Says Brand Is Doubling Down On In-Person Shopping, Events
Nate Checketts noted that brick-and-mortar is the activewear brand’s fastest-growing channel, while its also investing in IRL experiences for consumers Rhone CEO and co-founder Nate Checketts knows...
View ArticleClik here to view.
Balenciaga Embraces Wellness Culture, Takes Over Barry’s Studio
The luxury fashion house’s fitness and wellness push is the surest sign yet that luxury brands have decided the new status symbol is an impressive resting heart rate Consider it couture meets cardio....
View ArticleClik here to view.
Bala Expands From Fitness Equipment Into Activewear
The cult-favorite accessories brand is entering apparel with Bala Everyday Active, extending its design-led approach Bala, the cult-favorite fitness brand known for turning workout equipment into...
View ArticleClik here to view.
I Tried It: Why Iambic’s $600 AI-Tailored Kicks Might Be Your Feet’s Favorite...
We tested the tech-powered footwear brand’s Model T, a custom-engineered shoe already beloved by fitness coaches, athletics directors and sports execs All products featured on Athletech News are...
View ArticleClik here to view.
Could Brooks Be the Running Brand to Beat?
One of running’s most iconic brands is taking its U.S. momentum global as more top-performing athletes join its roster The running boom has been met by an increasingly saturated market, as legacy...
View ArticleClik here to view.
Rhone’s New Running Collection Solves the Hardest Part of Spring Miles
Built around pointelle fabric and lightweight layering, the new drop is designed for transitional runs All products featured on Athletech News are independently selected by our editors. However, when...
View ArticleClik here to view.
Alo’s Once-a-Year Sale Is Back With Everything Marked Down 30%
Score deals on celebrity favorite leggings, sweats, sports bras and more All products featured on Athletech News are independently selected by our editors. However, when you buy something through our...
View ArticleClik here to view.
Lululemon’s New Workout Collection Lands Amid Pilates Boom
Lululemon’s summer drop signals a softer, style-led refresh as its new CEO prepares to take the helm Lululemon is hitting the mat this summer, outfitting yoga and Pilates enthusiasts with a new...
View ArticleClik here to view.
Vuori Lands in Dick’s House of Sport Stores in Elevated Activewear Push
The sporting goods retailer is courting premium shoppers in 12 of its “wildly successful” House of Sport stores with the addition of the California-born activewear brand Dick’s Sporting Goods is...
View ArticleClik here to view.
The Best Eco-Conscious Activewear for Celebrating Earth Month
From plastic-free leggings to organic cotton essentials, these pieces let you move and sweat while reducing your impact on the environment All products featured on Athletech News are independently...
View Article
![[-100%] Commodity Intelligence – (Android Apps)](http://play-lh.googleusercontent.com/j67-qJvmnn4xnVlYVZ9ZhtZUJIgwjKekJGoKQT6D1KHcWGZxtQaFroummEvwV17na7tyh1pGbbeWCRdWtTKqeg=w950-h950)